Rob Dyrdek talks to Inc Magazine about Social Media not being important
Published by chris on February 17th, 2010 | Tagged News
You’ve been pretty effective with social media. That is something pretty much any company can try to replicate. How important is that for you and your brands?
I don’t think it’s very important.
I don’t think so. I think it’s one of the biggest, overhyped things in all of media today. I feel like the effectiveness behind reaching 800,000 MySpace friends, 400,000 Twitter people, is an incredibly small percentage of people where there’s a direct effect, a direct touch. The value in it, I think, on a celebrity level, is you can ground yourself and show yourself a little bit more and address certain things. There’s a realness to it. Even though a lot of celebrities stay away from it, or it’s just all business where they try to promote something. But I really believe it’s the most absolute overrated promotional piece in media. Nothing compared to like you doing a really funny incredible viral video — millions of people see it.
But that’s part of social media too.
Right, but again, that’s content-driven. You’ve created something strong enough that makes somebody else send it to somebody else. I think virally, it’s massive. But sending out like, “Hey, new T-shirts in stores!” on Twitter, I would say that half a percent are affected by it and ever make a move on it.
Really Rob! You don’t think social media is important and you think it’s the most overhyped thing in media? I assume you’re joking. You realize that without your current social media presence that most of your ventures would not be as successful. I saw a teaser for Wild Grinders on theberrics.com. I learn about the latest Rogue Status collaboration on Radcollector and find out about the latest Fantasy Fun Factory on Myspace. It’s all about Social Media.
Fatal error: Call to undefined function related_posts() in /homepages/12/d93278139/htdocs/wp-content/themes/gathering-3c/single.php on line 29